Oregon Companion Chatbot Disclosure Act (SB 1546)

Requires clear disclosure that a companion chatbot is not human, with periodic reminders for minors and crisis-referral protocols.

JurisdictionOregon
CategoryAI Regulations
StatusUpcoming
Effective date
Latest development

Recent developments

  • — A policy-monitoring entry continues to track SB 1546 as an adopted Oregon AI companions measure, signaling ongoing regulatory attention rather than a new substantive change. (source)
  • — The bill tracker still shows SB 1546 as active law with an effective date of 2027-01-01, indicating no later repeal or amendment has overtaken the enacted framework. (source)
  • — A legal analysis notes Oregon’s companion chatbot law as part of a broader 2026 state trend, highlighting mandatory disclosure when a user may believe they are interacting with a natural person. (source)
  • — Industry advocates continue to frame SB 1546 as a major AI safety win, emphasizing protections for children and crisis-response obligations for chatbot operators. (source)
  • — A law-firm update says SB 1546 creates a private right of action and statutory damages of $1,000 per violation, underscoring meaningful enforcement risk for AI companies. (source)
  • — Practitioner commentary describes the law as one of the first chatbot statutes with “real teeth,” pointing to the combination of disclosure, suicide-prevention, and minor-protection obligations as likely to affect product design and compliance planning. (source)
  • — A March legal summary says the measure was designed to regulate consumer-facing interactive AI and previews the operational compliance burden now associated with disclosure, crisis-response, and minor-specific safeguards. (source)
  • — A compliance-focused update explains that Oregon’s law targets AI companions that could be mistaken for humans and will require clear platform notices once it takes effect in 2027. (source)
  • — Oregon’s SB 1546 remains listed as enacted legislation regulating AI companions, with the legislative overview describing requirements for clear notice that users are interacting with artificially generated output when a reasonable person might think they are speaking with a human. (source)
  • — The bill text reflects the final statutory requirements, including disclosure that the user is interacting with artificially generated output and periodic reminders during longer interactions. (source)

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